General Purpose

Research Slop

I wrote up my thoughts on an emerging trend that I believe we as a research and UX community need to head off - "research slop."

I’m referring to the rise in mass-generated “research reports” or “insights” within companies enabled by the new wave of AI-powered research platforms and tools.

This is NOT a position against those tools, quite the opposite, but it is flagging how they are starting to be misused by some people and a better approach we can all take.

Research Slop